BRANDING

 

CREATE A MULTI-FACETED INTERNET MARKETING STRATEGY

In order to increase your brand recognition you should launch several marketing campaigns at once. The following are marketing strategies that you should look at starting within a few weeks of each other:

  • Create social media accounts and assign someone to launch interesting material every day. In order to attract followers, social media accounts and blogs must be consistently updated.

  • Create or pay someone to write SEO articles. Articles that mention popular keywords related to your product, but also offer tips or advice are a great way to introduce people to your product. They also help your website to show up on the first pages of an Internet search. Do not scrimp on the money you spend for SEO articles, Google has created a way to list top quality articles first.

  • Collect or buy email lists. People who have stores have most likely collected emails throughout the years, which can be used for email blasts. If you do not have any emails, you can buy them from marketing companies or neighboring markets. Send an initial blast and monthly blasts updating your customers on new products.

  • Create videos of people using your product, how-tos or people vouching for your product. You can launch these videos via your website, You Tube, Vimeo, Facebook or other places in order to draw interest to your website.

  • Buy ads on sites that cater to your market. Communicate your brand image, videos or other product info on banner ads. If you don’t have the skills to craft a well-designed ad, hire a graphic designer to create a good ad.

SET UP TRACKING CAPABILITIES FOR ALL OF YOUR CAMPAIGNS

The easiest way to do this is to set up a Google Analytics account through your main Google account. Create a campaign for each facet of your strategy so that you can look back later and see which ones had the best return on investment (ROI).

Consider buying print ads that cater to your market that also launch at the same time as our Internet marketing campaign. Track this ad by buying a similar domain name that redirects to your site. Let a Google Analytics campaign track the success of the print ad, in comparison to your Internet marketing, through this other domain.

LAUNCH YOUR CAMPAIGN IN THE SAME FEW DAYS AND WEEKS

Be consistent, if your method requires communication with customers. Follow through with all of your orders as quickly as possible, in order to create good reviews on your website and other marketplaces.

EVALUATE YOUR ROI AND REPEAT ANY STRATEGIES THAT WERE SUCCESSFUL, IF AND WHEN YOU LAUNCH NEW PRODUCTS

Some campaigns are ongoing and you can try to slowly or viraly increase your following.

At PRIOR SOLUTION, we have specifically designed many affordable packages to meet the branding needs of today’s small businesses and organizations.

RELATED PROJECTS

START A PROJECT NOW